Gold Rush – Can NHL benefit from epic gold medal game?

March 2, 2010

The NHL should take advantage of what the gold medal game has given them
The United States competing against their northern foe Canada for the gold medal. The hype surrounding the game was enormous. And it turned out to be a game for the ages that fully lived up to the hype. Canada barely edged the U.S, winning a fast-paced, thrilling game 3-2 in overtime. The game itself was great for the sport of Hockey. The NHL needs to recognize this immediately and take advantage of the situation. 
The average number of viewers for the gold medal game was 27.6 million. As the game got more tense and suspenseful, that average climbed to 34.8 million. Somewhere in that average are fans who are entertained by the idea of watching hockey. The NHL has to recognize the opportunity for more fans from this. 
Zach Parise’s goal with 24 seconds left proved how exciting hockey can be. Not every game will be like this in the NHL, unless the league decides to rig the games to send them into overtime. I oppose this, for it would lose fans of the game and the league. 
A poll on ESPN.com asked, “Will you be more inclined to watch the NHL because of the game?” Fifty-five percent said no, 45% said yes. Not everyone will be a fan, but it would be a shame if they didn’t take a bigger interest in hockey.

July 2010
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