IB Business students tasked with rebranding Carmel Clay Schools

Marketing expert Gerald Gerard explains to IB Business students how to successfully moderate a focus group for their CCS rebranding design. The students identified a multitude of stakeholders in the project and determined that focus groups would be the best way to include their opinions in the final design.

Lillian He

October 25, 2018

Throughout this school year, IB Business 3-4 students will undertake a new assignment in addition to their normal class work. They will help with developing a new logo as well as a tagline for Carmel Clay Schools. Courtney Taylor, community relations liaison for Carmel Clay Schools, said via email that wh...