Heads up; there’s a new crew in town. Black Hippy, California’s new hip-hop super group, consists of underground but successful music artists that were hand picked by record label Top Dawg Entertainment. With names like Kendrick Lamar, Ab-Soul, Schoolboy Q and Jay Rock, there is no doubt that this crew has a large following.
Black Hippy received a joint venture deal with Interscope Records and Aftermath Entertainment.Known for their HiiiPower movement, the members of Black Hippy are gaining prominence in the hip-hop industry.
Hip-hop fans who wail at mainstream rap should have no fear that Black Hippy would ever betray them by selling out. Even though they are similar to crews like N.W.A., Run D.M.C., A Tribe Called Quest and Bone Thugs N Harmony, Black Hippy released that its members are not planning to make a collaborative album. They decided to frequently feature one another in each other’s songs and make a couple of Black Hippy collaborative songs.
Black Hippy is a well rounded group. Jay Rock talks to listeners about escaping the projects, about having been there and done that. Ab-Soul raps with more than “metaphors and punchlines” about conspiracies and society. Kendrick Lamar flows with deep messages in his wordplay in memoir-like songs. Schoolboy Q spits mischievous bars about his life and drugs. The diverse collaboration results in songs such as “Zip That, Chop That” and “Say Wassup.”
Black Hippy has a bright future ahead of itself. The fusion of four unique artists makes for an unbeatable combination.