With 12 Emmy nominations, the Netflix original television series “Orange is the New Black” (OTINB) has more than enough to brag about. The series’ popularity caused its increasing fan base to flood social media networks with more than a million Facebook likes and nearly 800,000 Instagram and Twitter followers. OTINB is based on the book by Piper Kerman, who reveals her life as an inmate in a women’s prison. The series changes Kerman’s last name and adds intense drama and entertainment for viewers. In addition to the flooding of social media, Netflix launched “Orange is the New App,” an application accessible to iPhone and Android users which allows fans to share and add their own photos with favorite cast members included. The conveniences of internet and availability of Wi-Fi virtually everywhere allow Netflix to easily be accessible wherever and whenever. This easy accessibility enables the Netflix original series fan bases to quickly advance in popularity. In addition, iPhone and Android phones have access to the free Netflix app located in the app store. As Netflix continues to add millions of new subscribers, it also continues its competition with HBO. To continue its soaring popularity, Netflix has had to be more than simply a streaming service that airs the best television shows of other networks. Its had to create its own original programming. With huge success of the original series, they’re looking to build upon the collection of binge-watching shows according to a Netflix representative. “House of Cards,” “Hemlock Grove,” OTINB, “Lillyhammer,” “Marco Polo,” “Narcos,” “BoJack Horseman,” “Sense8” and “The Killings,” all Netflix original series’, have all set it apart from all on-demand programs and will continue doing so as subscriber’s accessibility to Netflix rapidly increases.
According to a Netflix representative, fans seem to be actively interacting with fellow fans mainly through the show’s official Facebook page which results in a domination over existing Netflix original series like “House of Cards”, “Arrested Development” and “BoJack Horseman”. While OTINB got glowing reviews and higher ratings than the previously listed Netflix original series, Ethan Szuhaj, social media fanatic and junior, said he frowns at the series’ domination
“I see a lot of Facebook and Twitter posts about the show and from what I’ve seen of it I think it is concretely split between sexes.” Szuhaj added that the convenience of the full season’s availability on Netflix makes it easily accessible to many, but “Arrested Development” is still number one in his viewing queue.
While fans wait for season three to debut, Natalie Tanchon, binge-watcher and sophomore, said she believes fans will not be disappointed as long as a few changes are made.
“I hope that the Twitter rumors about previous seasons inmates (cast members) eventually come back and reunite with the main character, Piper at Litchfield Prison again,” Tanchon said. More and more people are discovering the show at their own pace, and the “Orange” hype only seems to be growing.
“Watching the series unfold and grow across the world and especially across social media is super exciting,” Tanchon said. “Jenji Kohan (creator of OTINB) has done it again!”