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The New Face of Advertising: As companies turn to new platforms for advertising, students, staff reflect on impact of social media promotions

PURA VIDA PROMO:
Janvi Bhatia, DECA participant and sophomore, scrolls down the Pura Vida Reps Instagram account. She said she and a friend used to buy their bracelets often and signed up as representatives for fun.

Sarah Kim

March 22, 2019

Sophomore Janvi Bhatia is a brand ambassador for the popular bracelet brand Pura Vida. “I promote (Pura Vida’s) products on social media to try to raise awareness about the brand,” she said. “In recent years, they have really gained popularity and I think some of that can be attributed to th...