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PURA VIDA PROMO:
Janvi Bhatia, DECA participant and sophomore, scrolls down the Pura Vida Reps Instagram account. She said she and a friend used to buy their bracelets often and signed up as representatives for fun.

The New Face of Advertising: As companies turn to new platforms for advertising, students, staff reflect on impact of social media promotions

Sarah Kim March 22, 2019

Sophomore Janvi Bhatia is a brand ambassador for the popular bracelet brand Pura Vida. “I promote (Pura Vida’s) products on social media to try to raise awareness about the brand,” she said. “In...

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