For ages, Timberland has been associated with rugged, well-worn workwear. It’s iconic steel toed boots have saved many a hapless foot in their time. That’s not to say they’ve departed from that aesthetic now, however, but as its preview for its fall and winter 2014 season shows, they’ve also adopted another look; one formed by the serendipitous collision of New England prep and lumberjack styles of decades past. Americana has taken over Timberland, in both footwear and apparel, and I for one am not complaining

Timberland has often shown two disparate aesthetics tailored for two target audiences: those who consider what garments will best tank whatever’s thrown at it and those who consider what garments best match their ideal shade of olive green when they get up in the morning. While Timberland originally started off as a brand for the workingman, under the management of Sidney Swartz it started to become a lifestyle brand as well. Throughout the 90s, rebranding efforts and expansion to include shirts, backpacks and watches made it for the fashion consummate as well.

This trend is not a unique one. Carhartt caters to outdoorsmen with it’s mainline and skaters with it’s Work In Progress line. However, while Carhartt has molded its second target audience to be the urban restless, Timberland has embraced classic Americana, with its emphasis on cozy patterns and wooly textures. For those looking to find a happy medium between the questionably cheap and the “no-way-I’m-paying-that” expensive, Timberland offers such a medium. While it is still known for its hard-wearing boots that Indiana Jones could’ve dodged a nuclear blast in, It would not do you wrong to check out the quality of their other offerings.