The final movie in Liongate’s four-part film adaptation of Suzanne Collins’ bestselling trilogy, The Hunger Games, comes out in theaters on Nov. 20. “The Hunger Games: Mockingjay, Part 2” concludes the popular series, which has made itself known as one of the biggest film franchises of the decade.
Sophomore Madison Judson is a fan of both the novels and the films.
“I liked how (‘The Hunger Games’) were always adventurous, and I was always on the edge of my seat, even with the books,” Judson said. “I was so into it; I would read it every second of the day, every time I got a chance.”
The first two movies in “The Hunger Games” franchise both earned more than $400 million. However, “Mockingjay, Part 1” only grossed $337.1 million last year, a number that, while large, is still considerably lower than the amount of the first two films combined.
The reason for that drop-off, according to business teacher Pete Smith, may be that the producers of the film tried to put the films too close together.
“I think sequels a lot of the time come out too quickly with a lacking plot,” Smith said. “(Producers) just want to try to see if they can buy in on the fact that you loved the characters and I think that’s why a lot of sequels fail. What I found is that the first sequel is usually right there with the original and then after that, it just drops.”
On its opening weekend, “The Hunger Games” had total ticket sales of $152 million, and “Catching Fire” had sales of $158 million. By the time “Mockingjay, Part 1” was released, ticket sales showed a decrease of $36.2 million in its opening weekend.
“I think there’s a perception out there of people that sequels won’t do as well, so people don’t go see it,” Smith said. “It’s like, ‘How can it be any better than last time? So I’m not going to go see it.’”
Additionally, advertising for later films in the series has been reduced since the first movie. The New York Times reports that Lionsgate spent about $50 million to market “Mockingjay, Part 1” in the United States and Canada, while other major Hollywood studios routinely spend about $100 million on advertising movies.
“I remember when (‘the Hunger Games’) first came out. Everybody watched the trailers; everybody saw everything. They were all over theaters,” Judson said. “There were so many posters and things, and now advertising has decreased a lot.” However, Judson said she still plans to watch “Mockingjay, Part 2.” She said she anticipates the final film will do well.
Judson said, “(This movie) will be the last one, so it’ll probably be more popular than the two that were in between because people will want to know the end result.”