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The New Face of Advertising: As companies turn to new platforms for advertising, students, staff reflect on impact of social media promotions

The New Face of Advertising: As companies turn to new platforms for advertising, students, staff reflect on impact of social media promotions

Sarah Kim

March 22, 2019

Sophomore Janvi Bhatia is a brand ambassador for the popular bracelet brand Pura Vida. “I promote (Pura Vida’s) products on social media to try to raise awareness about the brand,” she said. “In recent years, they have really gained popularity and I think some of that can be attributed to th...